The Online Workshop on Driving Digital Strategy Workshop


There is an inauguration of the one week online workshop on “Driving Digital Strategy”. It will be running from 25 September to 1 October 2020 at the second week of the E-Business and Technology Management Course with 14 participants are attending.  

The workshop is designed to create a new business model, find a new way to innovate, leverage digital and social marketing tools to engage with customers, and designing new organizational structures.

The topics will be covered these following aspects:
• Digital strategy and digital marketing
• Mobile e-commerce and technology
• Big data analysis methods and data operation
• Cross-border business strategy in the digital age

The workshop will be conducted by Dr. ZHANG Chang, a visiting lecturer from the China Post Group Training Centre.