Advanced Business Management,
14 January to 1 February 2002
The ABM course was held from 14 January to 1 February 2002. The course
was designed to help the participants develop their skills effectively
in managing Post on commercial lines. The course offered an awareness of
the changes taking place in the global business environment and provided
skills in marketing, HR, developing business plan, postal operations,
technology applications. The participants visited the Laksi Mail Centre,
CAT head quarters, and TNT.
12 participants from 10 countries attended the course.
Course Director - Mr Fidel Dela Cruz, APPC
International Mail Accounting , 14 January to 1 February 2002
The course was conducted from 14 January to 1 February 2002. The course
provided the participants with information on the latest changes in
International mail accounting systems, understanding of the UPU
provisions & the key concepts emanating from the Beijing postal
strategy, completion of all key documentations required for IMA, verify
the accounts recieved from other postal administrations and airlines and
to apply the various international mail payments systems correctly.
Participants visited the Laksi Mail Centre and the Don Muang Air Mail
Centre.
10 participants from 7 countries attended the course.
Course Director - Mr Ashish Kumar, APPC
Human Resource Management Course, 18 February to 15 March 2002
The HRM Course was held from 18 February to 15 March 2002. The course
provided the participants with key information regarding the current
best practices in HR by benchmarking against advanced postal
administrations and leading private enterprises. Apart from the faculty
of APPC, Mr Bruce Heesterman - Transend and Mr Eichi Ito- UNI Apro
offered lectures. The participants also visited Samsung Electro
Mechanics to study their best practices.
12 participants from 8 countries of the region attended the course. They
presented the On Course project reports before the panel of experts on
14th March.
Ms Melody O. Madrigal ( Philippines ) was awarded the best participant
certificate and Ms Pharida Q. Aurelia ( Philippines ) was the runner-up.
Course Director - Mr Munawar Ainy, APPC.
Postal Planning & Modernisation Course,
18 February to 15 March 2002
The PPM Course was held from 18 February
to 15 March 2002. The course provided the participants with an
understanding of the challenges and opportunities for post. The
course equipped them with skills in strategic planning, planning
tools, personal development, preparation of business plan, marketing
planning, HR planning, Beijing postal strategy, importance of
preventing postal crimes, TQM tools etc. Mr Manote - CAT and Mr Min
- Korea offered the case studies of practical strategic planning. Mr
Sebastian Teo presented the strategic planning and modern production
and monitoring tools from Siemens. Ms Porntip - CAT and Ms Pornsiri
CAT also gave lectures. Mr Eichi Ito - UNI Apro presented the
union's perspective to planning issues. To reinforce the class room
discussions and to benchmark against best in class organisations,
study visits were undertaken to Samsung Electro-Mechanics and
Advanced Micro Devices (AMD)
11 participants from 9 countries
attended the course. Mr Alias B.Razali ( Malaysia )was awarded the
best participant certificate and Mr Dudi Hendra Fachrudin (
Indonesia ) was the runner-up.
Course Director - Mr D.V.Mahesh, APPC
Advanced Marketing Course, 1 - 12 April
2002
The Advanced Marketing Course was held
between 1 and 12 April 2002 with 11 participants attending the
program. The course objective was to give the participants the
needed skills and knowledge to face the challenges in marketing
postal products and services. The course covered the whole areas of
marketing to be inculcated in the culture of post. The participants
were taught the skills of preparing marketing plan and conducting a
marketing research . Consultants from Australia Post, Ms Trish Jager
and Mr Brian Hayles gave valuable inputs. The participants visited
Mc Donalds store, CAT facilities and FEDEX to benchamark against
their standards.
The course selected Mr Mohammed Zain as the most outstanding
participant and Ms Rudith Sanchez, Philippines as the runner-up.
Course Director - Mr Fidel Dela Cruz, APPC
EMS Course , 1 – 12 April 2002
EMS Course 2002 was aimed at equipping
EMS managers in the region with virtually any skills needed to run
EMS business successfully. Wide array of topics were discussed in a
highly interactive class setting, ranging from EMS operations; EMS
marketing, business development, promotion, customer relationship
management; pricing strategy, customer survey, etc.
In addition to APPC lecturers, many sessions were delivered by Ms
Trish Jagger, Consultant from Australia Post. Mr. Brian Hayles of
Australia Post gave presentations on Critical Entry Time and EMS
Next Day Delivery.
The participants had the opportunity to visit Laksi Mail Centre,
Laksi Post Office and EMS Customer Care Units and Federal Express.
Out of the nine participants from 7 countries, two were named as the
most outstanding participants, i.e. Ms. Zunaida Md. Akhir from
Malaysia, and Mr. Noel V. Dacasin from Philippines.
Course Director - Mr. Munawar Ainy, APPC
Service Quality Management Course, 29 April - 24 May 2002
The Service Quality Management Course
was designed to help the participants to assimilate the current
techniques and skills in Total Quality Management. The course
objectives were: a) Provide knowledge and skills in the principles
and practices of Total Quality practices like, 5S, Benchmarking,
Re-Engineering, Quality Circles, ISO 9001etc. b) Explain the
applications of different Quality tools and statistical quality
management. c) Analyse the current best practices of leading
organisations and benchmark against them in the areas of quality
practices. d) Understand the need to improve the quality management
in Post, developing strategic and business plans and preparing for
TQM implementation.
Apart from the faculty of APPC, Mr Geoff Rickard, Consultant –
British Post Consultancy Service shared his expertise with the
participants.
Benchmarking visits were arranged to institutions like Thai Acrylic
Fibre (The only winner of the Deming Quality Award in Asia, outside
Japan), JW Marriott Hotel (Ranked the world’s best hotel employer
recently), Toyota Motor Company and Laksi Mail Centre.
12 participants from 9 countries attended the course. Mr. Shamsuddin
B. Harun, Malaysia was awarded the best participant certificate and
Mr. Nguyen Ngoc Bich (Vietnam) was the runner-up.
Course Director - Mr. D.V. Mahesh, APPC
Train the Trainer from 29th April to
24th May 2002
The Train the Trainer Course was held
from 29 April to 24 May. There were nine participants from seven
countries of the region. The group was a mix of Trainers and
Operational managers.
The emphasis in the course was to give inputs on training needs
analysis, Curriculum development and Module development. The
trainees were also given inputs on broader Human resources
management aspects and Job analysis. To reinforce these ideas the
course also had assistance from a Short term Consultant from British
Post, Mr Geoff Rickard who gave practical inputs from his experience
in UK as well as Gulf Countries. The participants of course got a
wide variety of information by exchanging information amongst them.
There were sessions on Public speaking and Presentation skills, as
well as on effective instructional skills. There were also inputs on
the use of games, role-play and simulations to enable the
participants to appreciate their learning points. The group visited
JW Marriott Hotel and Thai airways to get ideas on training system
in these other industries.
The skills achieved during the 4 week training were evaluated in the
form of On-Course Project were the participants presented specific
curriculum and sample modules on various cadres like Postman,
Tellers, Post masters with subjects ranging from Motivational
training to training for Change management.
Ms Luzviminda Valdez from Philippines and Mr Yadav Subedi from Nepal
were declared as the best and second best participants in the
course.
Course Director - Mr. Ashish Kumar, APPC
Electronic Business Course, 10 June to 5 July 2002
The EBC 2002 was designed to help the
participants to assimilate the current business models and
strategies of E-Business. The course objectives were : a) Provide
basic knowledge and skills in Web technologies and E-business
technical architecture. b) Explain the different strategies and
business models of E-Business management. c) Analyse the current
best practices of leading organisations and benchmark against them
in the areas of IT and E-Business. d) Understand the need to
integrate the principles of Planning, Marketing, HRM, Process
costing, Business planning, Change management, Collaboration,
Outsourcing into E-Business models. e) Understand the products of
UPU like IPS, IFS, Global E Post and their role in stimulating
E-Business in Posts
Apart from the experienced faculty of APPC the following consultants
shared their expertise with the participants. They are: Mr Vinci
Wong, Sr Manager – E Business, Hong Kong Post ; Mr Tan Yong Chee ,
UPU-RSCAP Singapore; Mr Stefane Zakarian, La Poste - France; Mr
Anucha, Manager, Postal Operations Department - Communications
Authority of Thailand; Mr Sebastian Teo Yang Chiew, Sales Manager,
Siemens-Dematic - Singapore.
Benchmarking visits were organised to institutions like Advanced
Info Services (The number one company in mobile telephony business
in Thailand and a pioneer in IT), Bangkok Post Publications ( The
premier English news paper in Thailand which has pioneered
e-Business in Thailand through its supplement “Database” and
introduced Electronic publishing ) and Laksi Mail Centre.
9 participants from 7 countries attended the course. Col. Yashpal
Singh Mohan , India was awarded the best participant certificate and
Ms. Sirlina Lee Siew Khiuk, Malaysia was the runner-up.
Course Director - Mr. D.V. Mahesh, APPC
Financial Management Course, 10 June – 5 July 2002
This four-week course was developed to
help postal financial managers improve their capability in
implementing the basic financial management principles in Post.
Various subjects were discussed, ranging from accounting to
financial management such as understanding and interpreting
financial statement, capital budgeting, costing, budgeting, managing
assets, short-term and long-term funding, and analysis of
profitability.
Participants of this course visited Siam Commercial Bank and CAT
facilities as part of course program. They also had a chance to
discuss practices of finance with a short-term consultant from
LaPoste, France, Mr Stephane Zakarian who had been accompanying them
for a week. In additions, speakers from CAT were discussing about
investment policies in CAT and CAT’s policies in anticipation of
reorganization of CAT.
This course was attended by 10 participants from 8 countries. Ms.
Ana Tang from Macao Post was honoured as the most outstanding
participant, and Mr. Asrin bin Abu Sujak from Malaysia was in the
second place.
Course Director - Mr. Munawar Ainy, APPC
Direct Marketing, 9 - 29 July 2002
The Direct Marketing course was held between 9 to 29 July 2001 with
9 participants. The course highlighted the operations of Direct
Marketing and its potential as a new business opportunity for post.
Special emphasis was given on database management and creativity.
Consultants giving lectures included Ms Raquel Ferrari from UPU, and
Ms Gessanie Skuldist from BPLB. Participants visited Wunderman one
of the biggest DM companies in Asia to study first hand its
operations.
The course selected Mr Wangchuk Wangdi, Bhutan as the most
outstanding participant and Mr Joshobanta Panda , India as the
runner-up.
Course Director - Mr Fidel Dela Cruz, APPC
Course on Philately, 22 July to 2 August
2002
The two week course on Philately was
attended by 13 participants from 9 different countries. The course
aimed to provide participants with key information on the philatelic
activity, to introduce participants to the current best practices in
marketing and development of philately, to understand the planning
and policies involved in philately, to appreciate the unique place
philately takes in post office activities, its historical evolution,
its business prospects and associated marketing. In essence the
course was in the format of a work shop as well as classroom
lectures.
The course also had inputs from eminent philatelists of Thailand who
shared their practical experiences on symbiotic relationship between
the postal enterprises and philatelic trade bodies. The participants
also a visted a prominent dealer of Thailand to understand the
business and Thai British Security Printers Ltd. where they were
given a presentation on technical aspects of printing process by Mr
Adrian Topham, the Chief executive Officer of the company.
The group also had a special session on the last day by Mr Gavin
McRae, Managing Director of Stamps and Collectibles division of
Royal Mail, UK.
Mr Zakariah bin Hj Md. Sam and Mr S.M.A.D. Samaraweera were declared
as the Most Outstanding and Runner up participants of the Course.
Course Director - Mr. Ashish Kumar, APPC
International Postal Services course
from 19th August to 13th September
The 4 week course was attended by 11
participants from 10 different countries. The course aimed to
familiarize the participants to the Universal Postal Union’s
structure and practices of international mail systems.
The course sought to :
Explain the role played by UPU in organizing international postal
services and the new changes to the UPU regulations,
Understand the international mail payment systems, especially the
new terminal dues system, and emerging trends,
Prepare relevant information for the UPU which goes into the
Operational Guide,
Complete all documents required in the office of exchange for
processing international mails and those related to international
mail accounts,
Set service standards and conduct quality tests,
Understand the complex international business environment in light
of customer requirements, liberalisation and actions of the WTO,
Understand the changing trends of international postal services,
To route plan for EMS and Airmail, and
Understand the International financial services.
The participants were also given inputs on Marketing, quality and
customer services aspects in this course. Mr Brian Hayles of
Australia Post gave lectures on the initiatives undertaken by
Australia Post in Fulfillment services. The participants also
visited the offices of Exchange in Bangkok, namely Laksi mail center
and Don Muang Air mail center.
Mr Shailendra Kumar Dwivedi of India Post and Mr Abdul Aziz Bin Md
from Malaysia Post were declred as the Most Outstanding and Runner
up repectively in this Course.
Course Director - Mr. Ashish Kumar, APPC
Postal Management Course from 19th August to 25 September
The 10 week course was attended by 11
participants from 8 different countries.
The PMC 2002 is designed to help the participants to assimilate the
current business models and strategies of Postal business. The
course objectives are as follows: Understand the need to integrate
the management disciplines from Strategic Planning, Marketing, HRM,
Finance and Operations and apply them to manage more effective
transformation of Post, Analyse the current best practices of Postal
Management in Australia Post, through a study visit to postal
facilities in Perth, Western Australia, improving an individual’s
personality and social skills, Explain the different strategies and
business models through case studies, study visits to postal and
Non-Postal facilities.
Presenters- Mr Gordon R Maher, Mr D V Mahesh, Mr Munawar Ainy, Mr A
Fidel O Dela Cruz, Mr Ashish Kumar, Mr Jae-Seok Min-Korea Post
Consultant – APPC, Mr Yoichi Kawasaki-Postal Financial Services
Expert. Mr Vinod Dhamija, Mr Alan Lowen-Consultant, British Postal
Consultancy Services, Mr Piyawat Mahapauraya- Director, Postal
Operations Department, CAT, Mr Jean Claude Jerome- Consultant, La
Poste-France, Mr Brian Hayles-Consultant, Australia Post, Mr Graeme
O’Brien-Consultant, Australia Post,
Modules and topics- Changing postal business environment, and
Beijing Postal Strategy, Developing a Business Plan, Managing
Successful Product & Service Development, Strategy Implementation &
Strategic Alliances, Franchising and licensing Management in
Australia Post, Express Market Game – Applying the Strategies,
Managing Change): Personality Development ( Personal Development &
Public Speaking, Time & Stress Management, Assertiveness Skills,
Essential Life Skills & Etiquette, , Managing Conflicts in Business
& Life): Human Resources Management( Strategic Human Resources
Analysis, Integrated Relationship Management, Managing Effective
Team, Developing HR Plan & Staffing Functions, Workshop on
Identifying the Training Needs & Developing a Training Plan,
Developing Performance Appraisal and Coaching Techniques): Marketing
Management ( Principles of Marketing Management, Managing Key
Customers, Developing Marketing Plan, Workshop on Direct Marketing,
Workshop on Customer Loyalty, Visit to EMS Customer Care Unit):
Financial Management ( Financial Statement Analysis, International
Mail Accounting, Application of Costing & Capital Budgeting Tools)
Quality Management ( Quality – Terms, Measurement, Documentation,
Quality Management System – ISO 9001:2000, Implementing Quality
Circles & 5S in Postal Facilities): Mail & Logistics Management (
Application of Logistics & Business Development, Mail Management
Techniques in CAT, EMS Management in Australia Post, Mail Monitoring
Techniques, Visit to Laksi Mail Centre, Visit to Laksi PO, GPO &
Bangkok Mail Centre): Technology Management ( Basic Computer Skills,
Application of Information Technology & Design of Web Site,
Technology Inputs from visits to Postal Facilities in Perth -
Western Australia, Laksi Mail Centre & Laksi PO): Postal Products(
EMS,
Experiences of other Postal Administrations ( Australia Post,
Communications Authority of Thailand, Japan Post - Postal Financial
Services, Korea Post, La Poste, British Post (Consignia))
Visit to Australia Post- Australia Post hosted the PMC 2002 at
Perth. The official visit was from 14 - 22 September 2002. The
delegation visited GPO Perth, Perth Mail Centre, Curtin University,
Booragoon PO, Welshpool Delivery Centre, Cannington Post Shop, HQ of
W.Australia. The delegates had excellent interaction with Mr Geoff
Cook-GM, Mr Mike Owen-State Manager and other senior officials of
Australia Post.
Benchmarking Visits ( Panel Discussion on General Management and
Change Process at Thai German Institute, Honda Motor Corporation,
TESCO Logistics & Distribution Centre, Laksi PO & Mail Centre,
Bangkok Mail Centre)
Mr Apichart Ountaphan of Thailand Post and Mr Kitijioji Rataqa (
George ) of Fiji Post were declared as the Most Outstanding and
Runner up repectively in this Course.
Course Director - Mr D.V. Mahesh, APPC
Mail Planning & Monitoring Course , 4 –
22 November 2002
This course aimed at equipping postal
manager in the region with such knowledge plus knowledge on other
related fields such as costing aspect of mail, product development
and incorporation of technologies into mail process.
The participants had chance to discuss with experts from CAT about
mail management practice in this organisation. Siemen Damatic, an
arm division of Siemen also sent his expert, Mr Sabastian Teo to
present a topic about the use of technology in planning and
monitoring mail stream. In additions, participants had opportunity
to learn from the field through study visit to CAT’s premises, i.e.
Laksi Mail Centre, Don Muang Mail Centre, GPO, Bangkok Mail centre,
Laksi Post Office and EMS Customer Care Unit.
Selected to be the most outstanding participant of this course was
Mr. Abdul Samad bin Abu from Malaysia Post, and the runner up was
Mr. Kyu-dong Lee from Korea Post.
Course Director - Mr. Munawar Ainy, APPC
Selling Skills & Marketing, 4 - 22 November 2002
The 3 weeks course on Selling Skills and Marketing Course was
attended by 10 officers from 6 countries. The course fully met its
objectives of enabling participants to identify, develop and
practice key selling and retail management skills and providing
insights into creative selling and the dynamics of retail
management. Moreover, the course imparted to the participants the
skills in adopting the most effective marketing strategies and best
practices to run a successful postal business. Emphasis was given on
managing the sales in a highly competitive market. It covered key
areas like personal and corporate selling, key account management,
direct marketing, retailing in post and marketing experiences of
various postal administrations.
Invited resource persons were Mr Arhit Sehgal, President, Thai,
Mailing Service Co., Mr Narongrid Galaputh, Sales & Marketing
Director, TNT and Ms Gessanie Skuldist, Creative Director, Bristow
Prentice Lambert Budd Co. Faculties and consultants of the college
ran other sessions.
The participants had the chance to visit Fuji Xerox Thailand and
Acer Computer Company for observation and learn selling & marketing
strategies these companies have adopted on their product and service
offerings. CAT facilities were also visited for benchmarking
purposes.
The course selected Mr Hamzah B. Mohd. Said, Malaysia as the most
outstanding participant and Mrs. Duk- Hee Kim, Korea, as the
runner-up.
Course Director - Mr. Fidel Dela Cruz, APPC
Financial
Management Course, 20 January – 14 February 2003
Traditional
approach in managing financial resources of postal organisations is
deemed inappropriate in this changing business environment as it
limits the flexibility of a company to utilise its financial resources
to the best advantage of the company.
An application of modern financial methods and techniques will
ensure that company run along commercial lines, improve the quality of
business decisions through systematic measures and indicators, and
prevent it from derailed into costly programme decisions.
The
Financial Management Course of 2003 had striven to achieve those
objectives through series of discussions and presentations addressing
relevant issues facing postal organisations. 11 participants from
various countries attended this 4-week course. The course gave ample
opportunities for the participants to learn from exercises and
interactive discussions through which understanding of the various
concepts could be reinforced effectively. They were also exposed to
practical experiences of CAT in managing its finance. Study visit to
CAT establishment was also made to observe financial drivers in the
operational sector and then discussed how CAT managed its changing
financial requirements.
After
an arduous study of participant’s performance, Ms Vena Wonglaw from
Communications Authority of Thailand was awarded the most outstanding
participant, followed by Ms Saidatul Sofia Bt Mohamad Pakharuddin from
Malaysia Post.
Course Director - Mr. Munawar
Ainy, APPC
Postal
Planning & Modernisation Course, 20 January – 14 February 2003
In
this 4 weeks course, 9 participants from 9 countries attended. The
course was designed to help participants assimilate the current
business models and strategies of Postal business with the course
objective to study
the
need to integrate the management disciplines from
Strategic Planning,
Marketing,
HRM, Finance and Operations and apply them to manage more effective
transformation of
Post
and to
analyse
the current best practices of
Postal
Management in other postal administrations.
The
various modules and topics discussed in the course are; Postal
Business and Strategies
Changing Postal Business Environment,
Strategic Management Techniques,
Postal Strategies,
Experiences
of CAT Telecom in Strategic Management
:
Human
Resources Management
Strategic HR Management:
Marketing
Management-
Marketing
Planning,
Managing
Direct Mail Business,
Developing the Business potential of Philately:
Quality Management-TQM
– Various practices like 5S, QC, Benchmarking,
ISO 9001: 2000,
Measurement techniques and Service Standard:
Mail & Logistics Management-
Strategic Mail & Logistics
management,
Designing a Mail centre and PO,
3.
Visit to Laksi Mail Centre & Laksi PO:
Technology Management-
Basic Computer Skills,
Technology
Inputs from visits to Postal Facilities at
Laksi Mail Centre & Laksi
PO:
Experiences of other Postal Administrations-
Communications Authority of Thailand,
Korea Post,
Japan Post.
Benchmarking
visit was organised to Exel Logistics, Laksi PO and Laksi Mail
Centre.
Mr Ricardo T. Martin
of Philippines Post and Mr
Kachit
Kandet of Thailand Post were declared as the Most Outstanding and Runner up
repectively in this Course.
Course Director - Mr.
D.V. Mahesh, APPC
Advanced
Marketing Course, 3 - 14 March 2003
In the 2 weeks
course on Advanced Marketing Course 10 participants from eight
countries attended. m. The
course objective was to give the participants the needed skills and
knowledge to face the challenges in marketing postal products and
services. The objective was fulfilled through sessions that combined
concepts and practical works. The course highlighted the post as being
a customer-driven organization and the need to inculcate marketing in
the culture of the Post. The
course covered the whole areas of marketing that gave further details
about the product, price, place and promotion. The participants were
taught the skills of preparing a marketing plan, conducting a market
research, and key account management.
Invited resource person
was Ms. Becky Chan, Senior Manager, SpeedPost from Hongkong Post, who
delivered sessions on how Hongkong Post develops and markets its
product and services.
The participants had
the opportunity to visit the United Broadcasting Corporation, the
leading provider of pay cable TV in Thailand and observed how the
organisation operates its business and the customer-focus service they
practice.
The course selected Ms.
Mildred Iawphinaw, India as the most outstanding participant and Mr.
Jamaludin B. Mohamad, Malaysia, as the runner-up.
Course Director - Mr. Fidel Dela Cruz,
APPC
Philately
Course, 3-14 March, 2003
The course on
Philately was attended by 10 participants from nine different
countries. The course sought to provide
participants with key information on philatelic activity
on best practices in the field of business and marketing of philately. They were also
familiarized in the planning and policies involved in philately. The
participants were encouraged to apply the concepts in their workplace
by encouraging them to draw up a long-term plan in the context of
their responsibilities in their organisation. The course also
introduced the participants in the computer software, which can be
used to develop new designs.
The course also
input on the development of the hobby and how to organize an exhibit.
The session was ran by the eminent philatelists of Thailand, Ms
Yaovanee and Dr Pichai Buranasomabati. The participants also visited
the Thai British Security Printers at Bangkok, where the CEO of the
company Mr. Adrian Topham gave a detailed presentation on the hobby
and the printing processes involved. They also visited the premises of
Siam Stamp Trading company to understand the trade aspect of the
business better.
In the concluding
days the participants drew up a small Strategic plan in the context of
their postal administration. Some of the ideas that came out were
appreciable.
The Course also had services of a short-term
consultant from India, Ms. Meera Datta, Post Master General who shared
her experiences with the participants.
Mr . W .M.G. Sanath
Wasala from Sri Lanka Post and
Mr. Mohd.Nasir bin Lani
of Pos Malaysia were assessed as the best participants of the course.
Course Director - Mr. Ashish Kumar,
APPC
Express
Mail Service, 31 March - 11 April 2003
As competition in the express
courier industry is stiffening amidst uncertainty of the economy
outlook in 2003, postal organisations found it more challenging to
come up with more innovative, high quality EMS. The EMS course was
deliberately designed to cater to the need of postal organisations in
the region to expand knowledge of their EMS managers and to give them
exposure to international business setting and experiences.
11
participants with various experiences in EMS business from 10
countries were attending this course so that it formed a ground
fertile for sharing information and experiences from each
organisation.
The
course was designed in modular basis that it could cover various
aspects of managing EMS business namely operations, marketing,
business development, and general exposures. As it is admitted that
the key to success of EMS business are solid, efficient operational
process and focus on key account customer, we have put emphasis more
on the objective of efficient operations and managing key accounts.
Apart from topics and sessions delivered by APPC’s faculty staff,
some topics about EMS operations and business were brought in to the
class and discussed by Mr Brian Hayles, Manager, International Posts,
WA, Australia Post, and Ms Pornsiri Chotamongsa, Senior Director
Postal Quality Control Department, CAT.
Having had tremendous experiences in managing EMS in Australia
Post, Mr Brian had been able to present valuable information about EMS
development in Australia Post, the importance use of CET to generate
more business and EMS Next Day Delivery development in WA.
In
additions, the participants were also exposed to various presenters on
logistic business and management and had valuable chance to visit
Federal Express premises, one of the leading courier service operators
worldwide.
Mr.
Ombir Singh Veerwal from India Post was selected to be the most
outstanding participants, followed by Mr. Tengku Bahanuddin bin Tengku
Sulong from Malaysia Post.
Course Director - Mr. Munawar
Ainy, APPC
Parcel
& Logistics Management Course, 2003
The
first course on Parcel and Logsitics was designed to help participants
understand the current business models and strategies of the logistics
business. In this 2 weeks course, 9 participants from 8
countries attended. The course objectives were to:
Provide an understanding of the theoretical background of
logistics, appreciate the principles
of cargo management, containerisation, transport management, warehouse
and material handling management, customs procedures, technology
management, Analymanaging
logistics operations in
other postal administrations like Australia, Korea and Japan,
Understand
the strategies and business models through case studies, study visits
to facilities of express and logistics companies like APL, Danzas, Fedex, GATS, Schenker Logistics and TNT,
Provide skills in improving an
individual’s personality and social skills and
Facilitate sharing of ideas and
experiences.
Benchmarking
visits were organised to APL Logistics, Danzas and Fedex.
Apart
from the topics covered by Mr Mahesh, participants received inputs
from the following guest speakers; Mr
Geoff Formstone & Mr Chris Stevens -
GATS,
Mr
Brian Hayles- Australia
Post,
Ms
Phajongporn-IT
Manager - Schenker, Mr Supachai Sasomboon-Customs Department, Mr
Malcom Manop-TNT.
Mr
A.N.Nanda of India Post and Mr Romeo R Montes, Philippines Post were
declared as the Most Outstanding and Runner up
repectively in this Course.
Course Director - Mr.
D.V. Mahesh, APPC
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